Communicating results, a key to Success
Open communication, articulation, and dialogue are the keys to successful
assessment. These types of activities promote involvement and shared
goals. Such communication is sometimes viewed as risky. Several ideals may help guide an assessment effort to successful involvement from all stakeholders.
Communication should be open exchanges, not limited to "putting out the
word." Although "putting-out
the word" in newsletters is a valuable first step. For example, when each of the reports mentioned on this page
included a request for feedback, and once that feedback was collected a
further summary was published in a newsletters.
Communication should be accessible to stakeholders
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For example when reporting the findings of a General Education
assessment using standardized tests (ACT's CAAP), two reports were
available. One was a summary,
written for general college-wide consumption, with limited number and a
few graphs. The other was a more complete technical report with
statistical analysis and support.
On another occasion I was reviewing the feedback from faculty concerning
general education. I was very pleased with the tables and graphs,
which I explained to an administrator. She was scanning through the
document and got to the comments summary
pages. Her face lit up, and she started to read each comment.
The experience reinforced the ideal that not all of use arrive at
understanding through the same data formats.
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Illustrating this emphasis on communication is a presentation several of us
made at a North Central Association - Higher Learning Commission annual meeting.